Note on claims
I put no performance, traffic or lead figures on this page. What I describe is the design and build; I do not publish commercial results because I cannot verify them here.
NuwaTech digital platform
01
The problem
A technology company's own website is the one piece of work every prospective client and hire will look at. It is also the piece most likely to be neglected, because it is nobody's billable priority.
02
Approach
Rebuild it as a brand-driven system rather than a set of pages: strong typography doing the work that stock imagery usually does badly, clear positioning, and a structure that presents services and project work in a way that can be extended without a redesign each time.
03
What it does
- Brand-driven digital system
- A consistent visual system rather than a collection of templates, so new pages inherit the design instead of negotiating with it.
- Typography as the primary device
- Type carrying the visual weight, which ages better and loads faster than image-heavy alternatives.
- Positioning and services
- A clear statement of what the company does, structured so it can be read quickly by someone deciding whether to get in touch.
- Project representation
- A way of presenting work that supports lead generation without overstating outcomes.
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The hard parts
- The company's own site is always last
- Internal work competes with client work and loses. Building it as a system rather than a one-off is what stops it decaying again.
01
Detail
Stack
- Site
- Content