Product tiers
I structured the ecosystem around free, personal, family and business tiers. I don't document pricing here because it changes independently of this page — the product structure is the durable part.
Why the consumer side exists at all
The enterprise product answers "who is in this building". The consumer product answers "how does someone reach the owner of this thing". They share a mechanism — a scan resolving to an identity — and almost nothing else about who is using it or why.