A corporate website with a dozen or so pages, built to present an organisation to people who are searching for what it does. Standard requirements, standard scale, and the standard outcome — SEO treated as a content task performed once at the end.
Handled that way, the site ends up technically indistinct: several pages sharing a title pattern, no deliberate canonical strategy, social previews falling back to whatever text appears first, and structured data either absent or present as disconnected fragments that collectively describe nothing.
I treated the metadata layer as part of the architecture. I generate titles, descriptions and canonicals per route from one source so divergence is impossible, and built the structured data as a connected graph — pages that reference the organisation, breadcrumbs that mirror the visible trail.
Route-aware metadata generation, an explicit canonical strategy, complete social metadata, and JSON-LD describing the pages and the organisation as connected entities — implemented bilingually.
No ranking improvements, no traffic figures, no visibility claims. Those depend on competition, timing and a search engine's own decisions, none of which a build controls. What is verifiable is the implementation, and that is what this page describes.
What it runs on